• Thu. Dec 9th, 2021

How to maximize delight in data visualizations | by Alëna Iouguina | Nov, 2021


Nov 26, 2021

The use of time-space narrative and storybooks in Shopify’s Live View redesign

  • Motion as a storybook

For years, the role of motion in data visualization design was not well considered, and researchers claimed that motion distracted people and could only carry a limited amount of information. However, new studies now show that motion can actually lead to shorter cognitive workload and folks like Irene de la Torre now write on the subject extensively. Our very own Krystal Campioni gave a great talk at React Summit on the role of motion in data visualizations.

Motion creates awareness, helps transition between states, provides more information without cluttering the default view or simply provides emphasis and delight. All of these functionalities have the same goal: to guide people through the visualization. Transitions not only provide smooth shifts between views but also make users aware of those changes.


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